Ad of the Day: Life Isn’t Easy for a Man Made of Skittles in Candy Brand’s Mockumentary

Struck by a rainbow

The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles, the angry piñata man.

Now, BBDO Toronto and director Conor Byrne take the theme to its logical conclusion with this amusing short mockumentary about a man who—thanks to a run-in with a rainbow—is completely made of Skittles.

Byrne won a Cannes Lions Young Director Award this year for his great short film Foureyes, and he gets the tone just right here, with the actors registering the perfect balance of awkwardness and mock awe. The spot nicely tracks the traditional arc of overcoming adversity—in absurd fashion. As the hero says at the end: "I am a man made of Skittles, and there is nothing wrong with that."

CREDITS

Client: Skittles

Spot: "Struck by a Rainbow"

Agency: BBDO, Toronto

Executive Creative Director: Carlos Moreno

Associate Creative Directors: Chris Booth, Joel Pylypiw

Producer: Aimee DeParolis

Director: Conor Byrne

Production Company: The Corner Store Films

Executive Producer: Susi Patterson

Producer: Tyler Byrne

Director of Photograph: Robert Scarborough

Editing Company: Saints Editorial Toronto

Editor: Griff Henderson

Assistant Editor: Sara Windrim

Audio: Greyson Matthews, Toronto

Postproduction: The Vanity, Toronto

Transfer: Alter Ego, Toronto

Casting Director: Michael Stevenson