Ad of the Day: Let a Blow-Up Doll Do Your Job While You Eat at Applebee's

Improved lunch decoys

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It's a shame that American employees have all but lost their lunch hour, doomed by office pressure to eat at their desks with packed lunches or a quick sandwich from the deli. But thankfully, American employers are idiots—and won't even notice if you replace yourself with a blow-up doll for an hour while you have a nice lunch at Applebee's.

But let's not insult your doppelgänger. It's not a blow-up doll—it's a lunch decoy. Introduced last year by Crispin Porter + Bogusky to urge more people to eat lunch at Applebee's, the decoys have just gotten a major upgrade—becoming the quite formidable-sounding Industrial Strength Lunch Decoys, and getting a humorous new infomercial (and companion 30-second spot) from CP+B in the process.



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