Ad of the Day: Let a Blow-Up Doll Do Your Job While You Eat at Applebee’s

Improved lunch decoys

It's a shame that American employees have all but lost their lunch hour, doomed by office pressure to eat at their desks with packed lunches or a quick sandwich from the deli. But thankfully, American employers are idiots—and won't even notice if you replace yourself with a blow-up doll for an hour while you have a nice lunch at Applebee's.

But let's not insult your doppelgänger. It's not a blow-up doll—it's a lunch decoy. Introduced last year by Crispin Porter + Bogusky to urge more people to eat lunch at Applebee's, the decoys have just gotten a major upgrade—becoming the quite formidable-sounding Industrial Strength Lunch Decoys, and getting a humorous new infomercial (and companion 30-second spot) from CP+B in the process.

Made with plastic that's 20 percent thicker? Check. Rigorously tested with common workplace hazards in mind, including annoying co-workers, coffee spills and surprise ninja attacks? Check. Packaged with an accessories kit, including mustaches and tattoos, so it can look just like you? Check. Actually available for sale on Amazon? Check!

Why do you need a new and improved lunch decoy? Because Applebee's has a new Lunch Combos menu, which allows you to create over 200 combinations of soups, salads, sandwiches and pastas starting at $6.99. So, basically, you'll be there every day—and your decoy will take that much more abuse.

In fact, at some point, your decoy is going to need a decoy.


Client: Applebee's

Campaign: 2013 Industrial Strength Lunch Decoy

Agency: Crispin Porter + Bogusky

Worldwide Chief Creative Officer: Rob Reilly

Creative Directors: Scott Macgregor & Tom Miller

Associate Creative Directors: Peter Knierim & Matt Swanson

Sr. Art Director: Pedro Saldarriaga

Copywriter: James Beikmohamadi

Sr. Digital Artist: Charlyn Erickson

Print Producer: Tyler Christenson

Executive Integrated Producer, Video: Lisa Effress

Integrated Producer, Video: Yogiraj Graham

Jr. Integrated Producer, Video: Caitlin Sullivan

Production Company & City: Smuggler, Hollywood, CA

Director: Renny Maslow

Partners/Executive Producers (Production Co): Patrick Milling Smith & Brian Carmody

Executive Producer/Coo (Production Co): Lisa Rich

Executive Producer (Production Co): Laura Thoel

Head of Production (Production Co): Andrew Colon

Producer (Production Co): Rhonda Vernet

Editorial Company & City: Plus Productions, Santa Monica, CA

Producer(Editorial Co): Dre Krichevsky

Editor (Ld): Wayde Samuel

Editor (Tv): John Grinberg

Assistant Editor(S): Jeff Wilson & Glen Montgomery

Mix House: Plus Productions, Miami

Mixer: Eddie Alonzo

Animator: Jeff Wilson

Visual Effects Company & City: Method Studios, Santa Monica, CA

Executive Producer: Robert Owens

Producer: Colin Clarry

Telecine & City: Company 3, Santa Monica, CA

Colorist: Stefan Sonnenfeld

Executive Producer: Rhubie Jovanov