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Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica.
The German camera brand on Wednesday unveiled this incredible new ad from Brazilian agency F/Nazca Saatchi & Saatchi celebrating the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo in November. And the message it conveys is not exactly a humble one.
Leica helped to move photography out from the studios and into real life.