Ad of the Day: Kraft MilkBite Bars

Droga5 introduces the new hybrid product with an anxious brand mascot who doesn't know what he is

Everyone likes talking-food mascots. They're so full of joy and spirit and love for life. But as it turns out, they're still quite likable—maybe more so—when they're full of worry, angst and existential dread.

@nudd Tim Nudd is a former creative editor of Adweek.