Ad of the Day: Jonathan Goldsmith Ends His Epic Run as Dos Equis' Most Interesting Man

After an impressive and very interesting 10-year run, Jonathan Goldsmith is saying goodbye to his iconic Dos Equis ad character, the Most Interesting Man in the World—appearing in one final ad, which broke today, in which he makes a suitably grand exit. The character, however, will live on—as the Heineken brand prepares to introduce a new Most Interesting Man later this year. "From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know 'The Most Interesting Man in the World' will continue to endure and grow, as the character's story is bigger than one individual," Andrew Katz, vp of marketing for Dos Equis, said in a statement. He added: " 'Stay Thirsty' isn't just a tagline. It's a mindset Dos Equis embraces daily to connect with our consumer and inspire everything we do." As for Goldsmith, 77, he gets one last parade past his numerous and varied admirers as he prepares for his most interesting trip yet—a mission to Mars. There's also one final amusing voiceover line, which we won't reveal here—as it's just better to hear for yourself. The 60-second spot from Havas Worldwide launched Wednesday on YouTube and will air on TV just once—during Thursday's matchup between the Cleveland Cavaliers and Los Angeles Lakers on TNT. That game will see another kind of farewell—it's the last match-up between Kobe Bryant and LeBron James. The final Goldsmith spot also comes with a special auction. In early April, the beer brand will give away the character's worldly possessions on DosEquis.com, including the tuxedo he wore to his final masquerade, his Spanish guitar and mariachi suit, and even the astronaut suit from his last visit to space, in 2010. CREDITS Client: Dos Equis Agency: Havas Worldwide, New York Chief Executive Officer: Andrew Benett Chief Creative Officer of the Americas: Toygar Bazarkaya Chief Creative Officer of North America: Jason Peterson Group Executive Director, Managing Director: Jason Musante Executive Creative Director: Jim Hord Group Creative Directors: Keith Scott, Paul Johnson Creative Director: Paul Fix Associate Creative Directors: Matthew Hock, David Fredette Global Chief Content Officer: Vin Farrell Headd of Content, North America: Dave Evans, Sylvain Tron Executive Producer: Jill Meschino Junior Producer: Alex Zubak Director of Broadcast Business Affairs: Cathy Pitegoff Senior Broadcast Business Manager: Deborah Steeg Senior Talent Specialist: Yvette Aponte Junior Talent Specialist: Amber Canyon Global Chief Revenue Officer, Global Chief Marketing Officer: Matt Weiss Group Account Director, Co-Head of Account Management: Chris Budden Account Director: Jamie Sundheim Account Supervisor: Wendy Hu Account Executive: Jenny Maughan Chief Strategy Officer, North America: Tim Maleeny Brand, Digital Strategy Director: Maggie Gross Senior Strategist: Stacey Kawahata Director of Social Marketing: Larry Lac Social Strategist: Rachel Korenstein Social Coordinator: Katie Campo Production Company: @radical.media Director: Steve Miller Director of Photography: Bryan Newman Executive Producer: Gregg Carlesimo Producer: Barbara Benson Editing Company: Arcade Edit Editor: Jeff Ferruzzo Executive Producer: Sila Soyer Postproduction: The Mill Chief Creative Officer, New York: Angus Kneale Creative Director, Visual Effects Supervisor: Jeff Dates 2-D Lead: Michael Smith 3-D Lead: Tom Bardwell Executive Producer: Verity Grantham Producer: Clairellen Wallin Colorist: Tom Poole, Company 3 Music: Beacon Street Music Composers: Beacon Street Studios Executive Producer: Adrea Lavezzoli Sound Design: Yessian Sound Designer: Weston Fonger Executive Producer: Marlene Bartos Audio: Sound Lounge Partner, Mixer: Tom Jucarone

Brand Marketing

Ad of the Day: Jonathan Goldsmith Ends His Epic Run as Dos Equis' Most Interesting Man

But the character will live on, through someone else

Tim Nudd

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Tim Nudd