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JetBlue and Coca-Cola liked the looks of each other enough to try a stunt together in Penn Station recently, where they teamed up to bend the general rule of NYC transit hubs that you don't accept gifts from strangers.
Rokkan worked on the project with production company North of New York and director Tucker Bliss. It involved rigging up a vending machine to spit out two Cokes—and then prompting the recipient to share one with a passerby.
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