Ad of the Day: IQ

A run-of-the-mill liquor commercial takes a dark, unexpected turn in this brilliant Swedish production

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As the wind turns bitter and the days become shorter, what could be more appealing than a Friday night spent relaxing by the hearth with good friends and a warming glass of spirits? It's a scene that advertisers love to display in the cold winter months, but according to one Swedish group, it's what happens as the night goes on that really matters.

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