Ad of the Day: Illinois Tourism Banks on a Tiny, Screaming Abe Lincoln

Honestly odd

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You have to hand it to the Illinois Office of Tourism and JWT Chicago. They're not being overly precious with the image of Abraham Lincoln.

The Land of Lincoln rolled out a new tourism spot this fall starring "Mini Abe," a tiny plastic version of the 16th president who is seen grunting, groaning and shrieking his way around the state—enjoying everything it has to offer, from riverboats and county fairs to the Willis Tower and Route 66.

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