Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
This Ikea ad is as much fun as a kitchen full of monkeys.
In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and an elephant, too.
Part of the Swedish furniture company's "Wonderful Everyday" campaign from Mother London, the 90-second video, filmed at the Jaguar Rescue Center in Costa Rica, features lots of real monkeys set loose in an Ikea Metod kitchen, which has been set up in the middle of a rainforest.