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It's Halloween, folks. And you know what that means? Time to roll out the "spooky" marketing stunts! The yearly onslaught of Halloween-themed viral ads has become a tradition that's getting up there with super-clever-but-actually-lame April Fools' Day pranks on the list of overused holiday marketing strategies.
One of the more ridiculous entries in this year's jumble comes from Honda. Taking a cue from the equally ridiculous (and, God help us, popular) trend of "ghost-hunting" TV shows, Honda decided to perform—and film—an exorcism.
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