Ad of the Day: Homer Simpson Buys YouTube Ads for His Small Business, Mr. Plow

That name again is Mr. Plow

In a rare collaboration, YouTube is rolling out a new commercial starring the characters from The Simpsons, in which Homer is seen using YouTube video ads to boost his snow-plow business, Mr. Plow.

Ad agency Camp + King helped to craft the spot, which starts off by featuring footage from the original episode. But when Homer's business falls on hard times, Lisa Simpson jumps on YouTube and signs him up for the TrueView advertising program. The point, on which Google elaborates in a new blog post, is that YouTube isn't just for big-budget marketers—it can help small and medium-size businesses as well.

"Video advertisers like Homer can see how people are engaging with his video ad and use this information to make small but important changes to his campaign," the post says. "Are people finishing your video ad? Consider shortening it. Is your view rate lower than you'd like? Potentially make the first five seconds more interesting."

If you're wondering why Homer wasn't using YouTube ads from the beginning, there's an easy explanation: YouTube didn't launch until 2005, a full 13 years after the "Mr. Plow" episode first aired.

CREDITS

Client: Google/YouTube

Agency: Camp + King

Chief Executive Officer: Jamie King

Chief Creative Officer: Roger Camp

Creative Director: Rikesh Lal

Associate Creative Director: Justin Hargraves

Copywriter: Mary Hernandez

Visual Effects Designer: Zach Corzine

Brand Director: Emily Dillow

Brand Managers: Kelsey Towbis, Grace Lazarus

Director of Content Production: Stacy McClain

Content Producers: David Verhoef, Vince Genovese

Talent/Property Negotiation: Vanessa Bendetti

Business Affairs: Tricia Krasneski

Postproduction: Misfit

Executive Producer: Jim Vaughan

Editor: Matt O'Donnell

Assistant Editor: Marissa Rosado

Audio Post: M-Squared

Sound Engineer: Mark Pitchford

Assistant Sound Engineer: Phil Lantz