Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Hello Flo is growing up—sort of.
The company has had two hilarious viral successes in advertising its Period Starter Kit for girls—with "Camp Gyno" (10 million YouTube views) and "First Moon" (30 million YouTube views) setting the bar for pubescent period humor. But Hello Flo has expanded its product line, and now expands its advertising focus, too.
Its latest video pushes the "New Mom Kit," but while the target audience may be older, the humor remains just as irreverent.