Ad of the Day: Guinness

Saatchi & Saatchi wants you to paint the town black for Arthur's Day

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Arthur's Day isn't quite as historic as St. Patrick's Day. The latter has been celebrated for centuries, while the former was invented in 2009 by Guinness as a fabricated holiday honoring its founder, Arthur Guinness. So, perhaps it makes sense that advertising for Arthur's Day still has a ways to go.

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