Ad of the Day: Grumpy Cat Gets Stung by the Honey Nut Cheerios Mascot

Unimpressed by a famous face

Don't let her dour expression fool you. Internet to IRL crossover sensation Grumpy Cat (real name: Tardar Sauce) loves a good marketing opportunity.

Since exploding on the scene in 2012, she's "written" a book, launched a line of Grumpy Cat merchandise, been named Friskies' official spokescat and, this holiday season, will star in a Lifetime Original Movie, Grumpy Cat's Worst Christmas Ever. (Actual plot excerpt: "A very special 12-year-old girl named Chyrstal enters the pet store and falls in love with Grumpy Cat. A unique friendship is formed between the two when Chyrstal finds she is the only person who can hear this unique feline talk.")

So, what's next for this million-dollar cat? An endorsement deal with America's favorite cereal, Cheerios! (Well, second favorite after any giant bowl of crystallized hunks of corn syrup.) In this new spot from Saatchi & Saatchi in New York for Cheerios' tastier cousin, Honey Nut Cheerios, Grumpy is introduced to the brand's longtime mascot, Buzz the bee. It goes pretty much exactly how you'd expect.

Buzz is aggressively annoying. Grumpy looks unenthused. Buzz talks about how awesome Honey Nut Cheerios are. Grumpy still looks unenthused. Buzz demands a smile. Grumpy says, in meme form, that she is, in fact, smiling. Buzz, in return, insults Grumpy's appearance. Buzz is a dick. The end.

But hold on. "How dare you call this beloved brand mascot a dick!" you say. To which I would reply, it's not Grumpy's fault that she looks like that, just like it's not her fault that some kid named her Tardar Sauce. Grumpy, you see, suffers from a combination of feline dwarfism and an underbite, according to her Wikipedia page.

So, long story short, Buzz is straight up bullying Grumpy for a serious (maybe? I honestly have no idea) medical condition. Think about that when you're eating your Cheerios tomorrow morning, America.


Client: Honey Nut Cheerios, General Mills

Agency: Saatchi & Saatchi, New York

Executive Creative Director: Peter Smith

Creative Directors: Johnnie Ingram, Chris Skurat

Copywriter: Adam Kline

Art Director: Justin Roth

Executive Producer: Gregory Hall

Vice President, Director of Business Affairs: Sara Jagielski

Business Manager: Christina Mattson

Senior Vice President, Management Director: Rodes Ponzer

Account Director: Dave Barone

Account Executive: Carly Wallace

Senior Strategic Planner: Anastasstios Tsitsopoulos

Production Company: Backyard, Venice, Calif.

President, Partner: Blair Stribley

Managing Director, Partner: Chris Zander

Vice President, Executive Producer: Kris Mathur

Head of Production: Emily Malito

Director: Rob Pritts

Director of Photography: Florian Stadler

Line Producer: Kevin Sharpton

Editing Company: Beast

Editor: Jim Ulbrich

Producer: Valerie Lorio

Visual Effects: Laika/House

President: Lourri Hammack

Line Producer: Karly Chambers

Animation Director: Aaron Sorenson

Visual Effects Supervisor: Rex Carter

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