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Of all the branded efforts around gay pride in this historic week, this one from Grey Poupon and agency Crispin Porter + Bogusky is perhaps the best.
A clever take on a classic advertisement, rendered artfully and in the brand voice—with eminent good taste and a minimum of fuss. From idea to execution, it couldn't be much better. "June is National Pride month," says copy next to the photo on the Kraft brand's Facebook wall. "Though the festivities technically only last a month, we recommend celebrating all year—because Pride and good taste never go out of season."
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