Ad of the Day: Google

Relive all of 2012 in three minutes with Whirled's latest Zeitgeist spot

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I search, therefore I am.

That could be the tagline for Google Zeitgeist, the company's annual year-in-review package, which gazes back at the previous 12 months and ranks people, places and things—country by country—based on how many people searched for them on Google.

It's a fascinating data set. Who doesn't love a good list, after all? It's also a giant popularity contest, complete with rampant evidence of our collective trashy side. The leaking of Kate Middleton's topless photos was the year's second most-popular "event," behind Hurricane Sandy but ahead of the London Olympics? If you say so! Here Comes Honey Boo Boo was more interesting than American Idol or Homeland? I guess! More than 1 trillion search queries can't be wrong, after all.

The lists are one thing.



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