Ad of the Day: Google

Relive all of 2012 in three minutes with Whirled's latest Zeitgeist spot

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

I search, therefore I am.

That could be the tagline for Google Zeitgeist, the company's annual year-in-review package, which gazes back at the previous 12 months and ranks people, places and things—country by country—based on how many people searched for them on Google.

It's a fascinating data set. Who doesn't love a good list, after all? It's also a giant popularity contest, complete with rampant evidence of our collective trashy side. The leaking of Kate Middleton's topless photos was the year's second most-popular "event," behind Hurricane Sandy but ahead of the London Olympics? If you say so! Here Comes Honey Boo Boo was more interesting than American Idol or Homeland? I guess! More than 1 trillion search queries can't be wrong, after all.

The lists are one thing.

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