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GoldieBlox is back, and this time, the brand's girl-power message is targeted directly at grownups.
In a clever nod to the iconic "This Is Your Brain on Drugs" campaign (and right in time for Easter), GoldieBlox has created its own egg-centric spot, "This is Your Brain on Engineering," to illustrate the dangers of limiting girls' playthings to princess dolls—and, more important, the positive effects of exposing girls to science and engineering.
The spot opens with a young girl in a lab coat (and fairy wings, because why not?) holding an egg.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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