Ad of the Day: 'The Girl With the Dragon Tattoo'

Blur Studio makes David Fincher happy with a stunning animated opening title sequence

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Usually it's the trailers that do the heavy lifting in promoting a film. But in the case of David Fincher's The Girl With the Dragon Tattoo, it's the opening title sequence that's drawing rave reviews.

Blur Studio in Venice, Calif., was tasked with creating the opening, and Fincher didn't flinch at setting the bar high. "I got a call from him, it was the middle of the night in Sweden and he was on some shoot that was going really bad," Blur co-founder Tim Miller told Wired.com.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in