Ad of the Day: Geico's Camel Is Obsessed With a Different Day

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a caveman or a pig. It was a camel. The insurer's "Hump Day" spot, which broke in May, has earned 15 million YouTube views, more than every other current video on Geico's YouTube channel combined. (The ad also has the obvious though still peculiar distinction of being shared on Wednesdays vastly more than any other day.) Given the success, it's not surprising Geico and Martin are trotting out the motormouthed mammal once again, in one of two amusing new cinema spots urging people to silence their cellphones. The camel—who is named Caleb, apparently—is in fine form as he patrols the aisles of a movie theater in the new 40-second spot, munching on people's popcorn and loudly looking for people who are talking on their phones. (In fact, Caleb is the most obnoxious creature in the room, but let's ignore that.) In the end, he spots co-worker Mike (aka, "Mike Mike Mike Mike Mike") from the original spot and convinces him to end his phone call, since the movie is starting. The second of the two spots stars the gecko, the longtime Geico mascot, and plays off the vintage "Let's all go to the lobby" singing-concessions video from the 1950s. This is hardly the first parody of that old classic, but it's a good one, as the snacks all get on their phones when they're off camera—and get a light admonishment from the gecko as a result. The new spots are part of a deal brokered by Horizon Media with NCM and Screenvision. It includes cinema-lobby advertising. [jwplayer eeh0i6nc-1kT9Z8rj] [jwplayer MirIs2Cc-1kT9Z8rj] CREDITS Client: Geico —Spot: "Camel Cinema" Client Credits: Geico Vice President, Marketing: Ted Ward Manager, Broadcast Production and Agency Relations: Amy Hooks Marketing Planner: Amy Ruddell Marketing Coordinators: Tom Perlozzo, Katherine Kalec Agency: The Martin Agency, Richmond, Va. Chief Creative Officer: Joe Alexander Senior Vice President, Group Creative Director: Steve Bassett Vice President, Creative Director: Wade Alger Senior Vice President, Art Director, Creative Director: Sean Riley Senior Copywriter: Ken Marcus Vice President, Agency Executive Broadcast Producer: Molly Souter Agency Producer: Samantha Tucker Agency Junior Producer: Emily Taylor Business Affairs Supervisor: Suzanne Wieringo Production Business Manager: Amy Trenz Vice President, Group Account Director: Brad Higdon Account Supervisor Parker Collins Account Coordinator: Allison Hensley Project Manager: Emily Masters Production Company: Hungry Man Director: Wayne McClammy Director of Photography: Giles Dunning Executive Producer, Managing Partner: Kevin Byrne Executive Producer, Director of Sales: Dan Duffy Executive Producer: Mino Jarjoura Producer: Rachel Curl Production Supervisor: Colette Findley Editing Company: Makenzie Cutler Editor: Dave Koza Assistant Editor: Patrick Blumer Editorial Producer: Evan Meeker Visual Effects: The Mill Executive Producer: Jared Yeater Producer: Colin Blaney Visual Effects Supervisor: John Leonti 2-D Lead Artist: Randy McEntee 3-D Lead Artist: Jeff Lopez 3-D Artists: Ajit Menon, Cody Chen, Justin Burton, Sam Crees, Sandor Toledo, Sean Curran Colorist: Fergus McCall Audio Post, Sound Design: Rainmaker Studios Engineer: Jeff McManus Media: Horizon Media —Spot: "Lobby" Client Credits: Geico Vice President, Marketing: Ted Ward Manager, Broadcast Production and Agency Relations: Amy Hooks Marketing Planner: Amy Ruddell Marketing Coordinators: Tom Perlozzo, Katherine Kalec Agency: The Martin Agency, Richmond, Va. Chief Creative Officer: Joe Alexander Senior Vice President, Group Creative Director: Steve Bassett Vice President, Creative Director: Wade Alger Senior Art Director: Adam Stockton Senior Copywriter: Justin Bajan Vice President, Agency Executive Broadcast Producer: Molly Souter Agency Producer: Emily Taylor Business Affairs Supervisor: Suzanne Wieringo Senior Integrated Production Business Manager: Amy Trenz Vice President, Group Account Director: Brad Higdon Account Supervisor: Parker Collins Account Coordinator: Allison Hensley Senior Project Manager: Emily Masters Production Company: Framestore Director: David Hulin Head of Production: Jonathan Shipman Executive Producer: James Razzall Senior Producer: Graham Dunglinson Junior Producer: Antonio Teixeira Producer: Paul Middlemiss Visual Effects Supervisor: Seth Gollub Editing Company: Whitehouse Editor: Trish Fuller Assistant Editor: Matt Schaff Executive Producer: Lauren Hertzberg Producer: Alejandra Alarcon Telecine: Company 3 Colorist: Tom Poole Original "Lobby" Animation, Trailer: Filmack Studios Music: Beacon Street Studios Animation, Visual Effects: Framestore Visual Effects Creative Director, Supervisor: David Hulin Executive Producer: James Razzall Visual Effects Producer: Antonio Teixeira Audio Mix Company: Sound Lounge Engineer: Rob Sayers Executive Producer: Vicky Ferraro Audio Recording Studio: Rainmaker Studios Sound Engineer: Jeff McManus Media: Horizon Media

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Ad of the Day: Geico's Camel Is Obsessed With a Different Day

Martin's fun new cinema spot

Tim Nudd

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Tim Nudd