Ad of the Day: GE

The human body and human spirit tag team in BBDO's Olympic campaign

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There's a sweet spot in Olympic advertising where the strength of the human body and endurance of the human spirit are both illustrated memorably, and equally. This new work for GE, a worldwide Olympic partner, from BBDO in New York largely achieves that balance—and will place among the more accomplished feel-good spots of the London Games.

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