Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Being born in the early hours of New Year's Day can make you something of a celebrity, as fodder for your local media outlet. It can make you an ad star, too.
Fisher-Price found a bunch of New Year's newborns for its "Wishes for Baby" spot, filmed in the waning hours of 2014 and the early ones of 2015—in 10 hospitals in seven counties (the U.S., Japan, Mexico, Brazil, Kenya, Bangladesh and Poland). Local film crews captured footage of new moms talking about their wishes for the babies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in