Ad of the Day: ESPN

Real sports fans propose at games. Girlfriends aren't always happy about it

Some little girls dream of being the first woman president. Some dream of being famous singers, astronauts, or writers. And then there are those little girls—and, let's face it, bigger girls—who just can’t wait to get that diamond ring.

In the latest spot in ESPN's “It's not crazy, it's sports” campaign from Wieden + Kennedy, New York, we meet one of those little girls. Stacie just can’t stop thinking about the perfect proposal. At 5, there’s a white horse. At 13, a gondola. In college, she meets a great guy. And finally, she just knows, as they prepare for a romantic getaway, it’s coming.

Unfortunately, some little boys grow up with their own ideas—especially if they’re die-hard sports fans.

“So, uh, wanna . . . ?” asks Stacie’s jersey-clad prince charming, brandishing a velvet box in the stands of Detroit’s Comerica Park as his bride-to-be’s disgust-filled face fills the Jumbotron. And with a resounding “Sure” from his lady love, at least one half of the couple’s dreams have come true. “This is how I’ve always imagined it!” shouts Stacie's new fiancé, as her blouse is soaked with beer. “Go Tigers!”

Of course, to most of the sane population, there’s no proposal more cringe-worthy than the stadium version. But for those who live, breathe, and eat team pride—at least according to ESPN’s tagline—“It’s not crazy, it’s sports.”

Good luck, Stacie.


Client: ESPN

Spot: "Decent Proposal"

Agency: Wieden+Kennedy, New York

Creative Directors: Brandon Henderson, Stuart Jennings

Copywriter: Eric Steele

Art Director: Eric Cosper

Producer: Nik Traxler

Account Team: Brandon Pracht, Casey Bernard, Brian D’Entremont, Mark Williams

Executive Creative Directors: Scott Vitrone, Ian Reichenthal

Head of Content Production: Gary Krieg

Production Company: O Positive

Director: Jim Jenkins

Executive Producer: Marc Grill

Line Producer: Marc Grill

Director of Photography: Robert Yeoman

Editorial Company: Whitehouse

Editor: Corky DeVault

Assistant Editor: Nate Katz

Post Producer: Melanie Klein

Post Executive Producer: Corina Dennison

VFX Company: Carbon

VFX Supervisor: Kieran Walsh

Flame Artists: Matt Riley, Joe Scaglione

VFX Producer: Cara McKenney

VFX Executive Producer: Frank Devlin

Music, Sound Company: KarmaGroove

Composer: Richard Wagner

Arranger: Auria Abraham

Song: “Bridal March”

Producer: Auria Abraham

Mix Company: Sound Lounge

Mixer: Phil Loeb

Producer: Gloria Pitagorsky

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