Ad of the Day: DirecTV

Manning brothers have a future in law enforcement as Deutsch's 'Football Cops'

If the NFL season gets canceled this fall, at least Peyton and Eli Manning can fall back on their acting careers. Check out the trailer below for Football Cops, a fictional show from DirecTV and ad agency Deutsch New York (along with director Bryan Buckley), in which the Mannings play police buddies and former pro football players who keep criminals in line by chucking black footballs at them—which turns out to be a good way to impale them, or at least knock over their martinis. Peyton Manning got pretty stale as an advertising pitchman quite a few years ago, but here, with his mustache and aviator sunglasses, he looks enough unlike himself to be palatable. The deadpan, hangdog Eli is the funnier of the two, anyway, and the Fu Manchu mustache suits him perfectly. The endless football puns are actually somewhat funny, as is the stupidity of the action sequences, and Buckley makes it all look great—better than most of prime time, actually. The video is designed to obliquely promote DirecTV's NFL Sunday Ticket, but with a wink toward the lockout that might force fans to watch reruns of cop shows instead of their favorite teams this year. They might want to start production on this show, too, just in case.


Client: DirecTV

Spot: "Football Cops"

Agency: Deutsch, New York

Partner, Chief Creative Officer: Greg DiNoto

Group Creative Directors: George Decker & Morgan Carroll

EVP, Executive Creative Director Interactive: Steve Nesle

Associate Creative Director/Copywriter: Judd Counsell

Art Director: Robert Fraze

Director of Content Production/Producer: Joe Calabrese

Associate Producer: Nicole Euell

Deutsch NY Interactive (

SVP Director of Interactive Production: Stephanie Lee Pang

EVP Executive Creative Director, Interactive: Stephen Nesle

Art Director: Aliza Adam

VP Lead Information Architect: Dan Machlin

Senior Producer: Laura Hossenlopp

Producer: Kristina Trimmer

Senior Technical Lead: Michael Nicosia

Digital Designer: Joe Barrile

Production Company:

Hungry Man/New York NY

Director: Bryan Buckley

Director of Photography: Scott Henriksen

Executive Producers: Kevin Byrne, Cindy Becker

Producer: Mino Jarjoura


Cosmo Street/New York NY

Editor: Tom Scherma

Assistant Editor: Mark Potter

Producer: Jennifer H. Parikh

Post Facility/Visual Effects Company:

The Mill/New York NY

Colorist: Fergus McCall

Producer: Charlotte Arnold

Graphics: Tristian Wake

Music/Sound Design:

Human/New York NY

Composer: James Leibow

Sound Designers: Mike Jurasits, Daryl Pinsdorf

Audio Post Company:

Sound Lounge/New York, NY

Mixer: Philip Loeb