Ad of the Day: Diesel Sunglasses

Their future's so bright, these doggies gotta wear shades

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

After a while, all ads for designer sunglasses start to look the same. There's only so much you can do with a seductive waif or grease-covered Adonis looking disaffectedly at the camera in a pair of oversized shades. So, rather than try to break the mold, Diesel's latest eyewear spot from Poke in London keeps the sartorial stereotypes intact—but makes the slight adjustment of replacing the human models with canine counterparts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in