Ad of the Day: Costa Coffee

Chain's baristas want to give it to you in the darkness while buried alive in beans

Do you love coffee? Probably not as much as your average barista at Costa Coffee, the U.K.'s biggest coffeehouse chain (and the world's second largest, behind Starbucks). According to this crazy new spot from London ad agency Karmarama, Costa employees boast a borderline unhealthy obsession with coffee beans that sometimes manifests itself in the form of imaginary musical productions.

The minute-long spot, directed by Sam Brown of Rogue Films, opens with curtains pulling back to reveal a bunch of disembodied heads bobbing in a sea of coffee beans, all singing along to the opening chords of "I Was Made for Lovin' You" by Kiss. These dozens of heads, arranged in the shape of a heart, display a remarkable passion for sharing their love of coffee through song. They are also really creepy—especially when the occasional fist pump emerges from the flood of beans, like a zombie arm breaking free of its earthly tomb. (One could also argue it's virtually impossible to sing the words "I want to give it all to you/In the darkness/There's so much I want to do" without being creepy, zombie hands or no.)

But it turns out this is all just a fever-dream taking place in the mind of one highly imaginative Costa Coffee barista. Luckily, his customer seems to be too busy looking at her phone to notice that her server has just zoned out for an entire minute.

The moral of this story? Don't overdo it with the caffeine.

CREDITS

Client: Costa Coffee

Agency: Karmarama, London

Creative Directors: Sam Walker, Joe de Souza

Agency Producer: Emma Johnston

Planner: Will Hodge

Director: Sam Brown

Director of Photography: Alex Barber

Production Company: Rogue

Production Producer: James Howland

Editor: Amanda James

Postproduction Company: The Mill

Post producer: Chris Batten

Visual Effects Shoot: Andy Dill

Telecine Artist: Seamus O’Kane

Flame Lead Artist: Barnsley

Audio: Ben Leeves, Grand Central

Music: Major Tom