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Who needs Shark Week? An octopus steals the show in Charter Communications' latest campaign touting its Spectrum fiber-optic network.
In the most memorable of three new spots from Saatchi & Saatchi N.Y., a young couple, inspired by a Travel Channel cooking segment, venture to Chinatown and bring home a cephalopod. As you might imagine, things don't exactly go according to plan when they try the dish at home.
"It's funny how seeing a clearer picture can lead you to see the bigger one," the voiceover says, closing with the campaign's overall "Where will it take you?" themeline.
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