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Lately it seems like every day is April 1 in advertising, based on how many campaigns are pranking ordinary people.
Cue Carlsberg's latest stunt, which rouses unsuspecting people from their beds (or wherever) between 1 and 5 a.m. with panicked calls from their friends, who claim they just lost $400 playing poker and must come up with the cash immediately—or else. "Come down now or I'm gone," one says ominously. When the friends arrive with the money at what appears to be a seedy building in Chinatown, they must pass by bouncers, bare-chested brawlers and other unsavory sights to reach the game on the third floor, where curtains part, game-show style, once the gag is revealed.
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