Ad of the Day: Captain Morgan

Oscar winner Tom Hooper wraps up his reinvention of the character

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Anomaly's latest spot for Captain Morgan is out, and it's supposedly the final commercial in the rum brand's "To Life, Love and Loot" campaign, directed by Tom Hooper, the Oscar-winning director of The King's Speech. The ad is the biggest departure yet from Captain Henry Morgan's old rum-guzzling, party-animal persona.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in