Ad of the Day: Call of Duty: Black Ops II

72andsunny blurs the line between war and entertainment in an audacious new campaign

The link between war-themed video games and the living, breathing military is an uneasy one. War is not entertainment, after all, and packaging it as such is always hazardous and requires a deft touch. If your game or ad isn't enough like real war, then you're seen as trivializing or sanitizing combat (as in Jonah Hill and Sam Worthington's goofy ads for Call of Duty: Modern Warfare 3). If it's too much like real war, you're being insensitive to soldiers and their families (see EA's Medal of Honor, which let you play as a Taliban fighter).