Ad of the Day: British Heart Foundation

Tough guy Vinnie Jones demonstrates proper CPR technique … with absolutely no kissing

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

At some point in our lives, we've probably all taken some sort of mandatory CPR course. And at a later point, we've probably all forgotten most of what we learned—something about chest compressions and mouth-to-mouth breathing and airway blockage?—and hoped to the high heavens that no one near us ever stops breathing, because they'll be sore out of luck.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in