Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Ravi Dalchand really, really believes in his product.
The senior brand manager at Bissell Canada demonstrates the effectiveness of the new Bissell Symphony All-in-One hard floor cleaner (it vacuums and steams at the same time!) by using it to scrub the floor of a subway station in Toronto.
But then the stunt, devised by KBS+, gets even wilder. Check it out here:
The eww! factor is awfully high (in a way, it's reminiscent of Extended Stay Motels' notorious licking ad from 2008), although the subway stop doesn't look quite as dirty as some—and for good reason.