Ad of the Day: Bissell Cleans a Grimy Subway Floor, but That's Not the Crazy Part

Down and dirty product demo

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Ravi Dalchand really, really believes in his product.

The senior brand manager at Bissell Canada demonstrates the effectiveness of the new Bissell Symphony All-in-One hard floor cleaner (it vacuums and steams at the same time!) by using it to scrub the floor of a subway station in Toronto.

But then the stunt, devised by KBS+, gets even wilder. Check it out here:

The eww! factor is awfully high (in a way, it's reminiscent of Extended Stay Motels' notorious licking ad from 2008), although the subway stop doesn't look quite as dirty as some—and for good reason.

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