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This lovely "Portraits" spot for Instagram really does wonders with the fuzzy yellow filter that just screams late '70s/early '80s, and the casting and direction bring you into this family's world even as the costumes change with the … hmm?
What's that? This is an ad for Bank of America?
Huh.
Financial services is a tough category, but this really excellent generational short film is kind of a triumph of copywriting over brand identity. "We know we're not the center of your life," the narrator apologetically tells us at the end of the minute-long spot by Hill Holliday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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