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Instagram publishing is all the rage. Earlier this week, we wrote about RPA's Jason Sperling releasing his new book on the photography app. And now, Ballantine's is publishing a new magazine about whisky exclusively on Instagram.
The magazine, which Ballantine's is calling an "Insta-zine," is titled W. The first issue can be found at @w_issueone on Instagram. (It's linked from Ballantine's Instagram account, of course.) Created by London agency Work Club, the magazine features a mosaic-style grid of images that together make up the front page.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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