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Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example, of course, was the iPod campaign, in which Apple celebrated its game-changing device from the very beginning with glorious ads that made instant successes of songs—and all but acted as a playlist for the culture.
The new 90-second iPhone 5S ad, which broke Tuesday night on (not coincidentally) NBC's singing competition The Voice, has a bit of that same spirit.
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