Ad of the Day: Apple Uses Pixies' 'Gigantic' in Infectious iPhone Spot

And is that a nod to Dove at the end?

Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example, of course, was the iPod campaign, in which Apple celebrated its game-changing device from the very beginning with glorious ads that made instant successes of songs—and all but acted as a playlist for the culture.