Ad of the Day: After Skyping for 8 Years, Two Girls With a Special Bond Finally Meet

Sarah and Paige's story

Headshot of Tim Nudd

There are lots of reasons why this new Skype ad from Pereira & O'Dell shouldn't work. It's more than three minutes long. It's manipulative in the extreme. And its emotional high point has little to do with the service being advertised—in fact, it hints at everything Skype can't provide.

@nudd Tim Nudd is a former creative editor of Adweek.
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