Ad of the Day: After Skyping for 8 Years, Two Girls With a Special Bond Finally Meet

Sarah and Paige's story

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There are lots of reasons why this new Skype ad from Pereira & O'Dell shouldn't work. It's more than three minutes long. It's manipulative in the extreme. And its emotional high point has little to do with the service being advertised—in fact, it hints at everything Skype can't provide.

Yet, in the end, it's irresistible.

This is all because of the story, which is flat-out incredible and clearly real and heartfelt. The spot—the fourth in Skype's family-portrait series—tells the tale of Sarah from Nappanee, Ind.,



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