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Breaking Bad star Aaron Paul contributes an awesome voiceover to "A Driver's Life," the first spot in Mazda North America's new "Driving Matters" campaign.
Created by WPP's The Garage/Team Mazda and directed by RSA's Jake Scott, the initiative seeks to forge an emotional link between the Japanese nameplate's vehicles and the sheer joy of driving. That's hardly new ground for an automaker. And the minute-long commercial's rhyming narrative—which recalls car-related milestones in one guy's life—is far from cutting-edge.
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