An Ad Agency Made Meghan Trainor's New Video, and It's Great

180LA and HP team up on 'Lips Are Movin'

Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1 hit? She got a brand, an ad agency and social influencers involved.