Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK The worldwide hit videogame Guitar Hero could become a reality TV show and/or a real-life concert tour, people familiar with the discussions said Thursday.
The game is from Activision Blizzard, a leading video game publisher that is looking to turn some of its games into TV and film properties.
Activision’s cross-platform interests don’t end at Hero, either; discussions are under way to turn the World of Warcraft and Call of Duty videogames into movies.
“They are being talked about for the big screen,” said one person with knowledge of the details.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in