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LOS ANGELES Activision is set to launch skateboarding game Tony Hawk’s Underground on Oct. 27 with a North American advertising and marketing campaign that the company claims is the largest in its history.
The game will be featured on MTV’s upcoming show, 3-Way Threat, and integrated into NBC’s broadcasts of the Gravity Games. The marketing effort also includes sponsorship of Tony Hawk’s Boom Boom Huckjam 2003 arena tour; Tony Hawk’s Underground 29-city Face Off Mobile Tour that is co-sponsored by AT&T Wireless and Nestle’s Butterfinger; a national sweepstakes promotion with Tombstone Pizza; and promotional activities with action sports companies such as Billabong, DC Shoes, Hawk Clothing, Vans, Volcom, Transworld Skateboarding and Quicksilver.
Additionally,
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