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Some actors are so devoted to The Method. Consider the five squirrels starring in 3M’s new Post-it Easel Pad spot by Grey Advertising.
Scooter, Skippy, Squirrely, Rocky and Ben rehearsed incessantly for the spot, in which they use the new product to plan their raid on a bird feeder.
Grey associate creative director Al Radicchi said the animals practiced walking on formica surfaces and Post-it Easel Pads for eight weeks before the four-day shoot.
“They need to know what they have to do, what surface they will walk on before we start filming,” he said.
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