ACE Review Reaches Final Stage

NEW YORK ACE Limited insurance is deep into a search for a new advertising agency following its split with Hill, Holliday, Connors, Cosmopulos, sources said. Estimated billings are $5-7 million.

A handful of contenders made presentations to the Hamilton, Bermuda, client earlier this month. The client is now expected to pick two shops to present again, this time to top corporate executives. A decision is expected by June.

The contenders could not be ascertained. ACE could not be reached and a New York consultancy managing the review, Joanne Davis Consulting, declined to comment.

The New York office of Interpublic Group’s Hill, Holliday split with the client after the shop’s Boston office landed creative and media duties for ACE competitor Liberty Mutual, the agency said.

Hill, Holliday won the $60 million Liberty Mutual account in the fall, after a review that also included Havas shops Arnold in Boston and Euro RSCG in New York and MDC Partners’ Kirshenbaum Bond + Partners in New York [Adweek Online, Oct. 31]. The shop, which had handled ACE’s creative and media duties since 2004, declined to comment.

Major media spending on ACE was about $2 million last year, according to Nielsen Monitor-Plus.