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Reported by Mark Lang
LEVI STRAUSS & CO., SAN FRANCISCO
1829 Levi Strauss is born in Bavaria; he will emigrate to the U.S. at age 18.
1853 Strauss, 24, arrives in San Francisco and fashions the first pair of jeans–known as ‘waist overalls’–out of heavyweight brown canvas-like material. Miners and cowboys begin wearing the jeans as part of their ‘uniform.’
1873 Levi Strauss & Co. begins stitching the arcuate design on the back pockets and opens its first manufacturing facility in San Francisco.
1886 Still used today, the two-horse leather patch is affixed to the rear waistband.
1890 Levi Strauss incorporates and the company assigns ‘lot numbers’ to each of its clothing products.
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