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McDonald Davis & Associates, Milwaukee, has added Baton Rouge General health Center to its roster of healthcare clients.
Phoenix Marketing Group, Brookfield, has been selected by Ace Baking Co. to help promote its retail product line.
Pick Heaters named Prom Krog Altstiel, Mequon, its agency of record.
Meldrum & Fewsmith Yellow Pages, Cleveland, has won the $1 million Taylor Rental Corp. account. Recently acquired by ServiStar Corp., Taylor’s 228 franchised stores rent a variety of merchandise.
GenCorp Polymer Products, selected Fahlgren Martin, Toledo, to handle its approximately $1 million account. The client is a manufacturer of vinyl-coated fabrics.
Geon Co. named Dix & Eaton Inc., Cleveland, its pr agency. Geon, formerly a unit of B.F. Goodrich, is a producer of PVC plastics.
Triangle Advertising, Springboro, has been selected by BenePlan Strategies for a marketing communications project.
Community First Bankshares, Fargo, N.D., named Bailey Lauerman & Associates, Lincoln, to provide marketing communications services for its 32 banks.
Swanson Russell Associates, Lincoln, has added Crosman Corp., a marketer of air-guns, and MFS/York Grand Island division, a manufacturer and marketer of grain-handling equipment, to its roster.
Corporate Strategies, St. Louis, added HBD Contracting, a full-service construction company, to its client list.
ATAPCO Office Product Group’s Commercial Division selected Hughes Advertising, St. Louis, agency of record for advertising, packaging, promotions, strategic planning and media buying.
Continental Products, marketer of alternate newspaper delivery systems, appointed Woodruff & Co., Columbia, its agency.
Hayden Co. selected Maring & Kanefield, Creve Coeur, to handle a fall marketing campaign, including TV, radio, print, signage and direct mail for the residential real-estate developer.
Noble & Associates, Springfield, has increased its relationship with Heinz USA, adding brand-agency responsibilities for Heinz’ vinegars and pickles as well as its tartar, chili and cocktail sauces.
McCracken Brooks, Minneapolis, will provide a 1993 holiday promotion for Pepperidge Farm and two 1994 promotional programs for Pennzoil Products Co. The agency also will promote the 1994 Symphony Tour by musician Yanni.
Tollefson Farms has selected J. Patrick Moore, LaMaster, Farmer, Minneapolis, its agency of record. The client processes and distributes a line of low-fat pork and dairy products.
The Coffee Beanery Ltd., a gourmet specialty retailer, named Ross Roy Group, Bloomfield Hills, its agency of record.
REDTEK Manufacturing selected Klock Advertising, Hazel Park, its agency for advertising and promotions.
Denham & Co., Troy, was named agency of record for Hoskins Manufacturing Co., handling advertising, promotions, pr, trade marketing and research.
Mechanical Products Inc. selected Alexander Marketing Services, Grand Rapids, its advertising and pr agency of record.
System Two Controls Corp. named Communico, Indianapolis, its agency of record.
Montgomery, Zukerman, Davis, Indianapolis, has been named agency of record by Auto Source, an automotive aftermarket chain, and by Papa John’s International for the pizza chain’s Central Indiana, Fort Wayne and Lafayette co-ops. The agency will handle local-store promotions.
CMF&Z Public Relations, Des Moines, has been selected to handle media relations for the Health Insurance Association of America.
Jack Guthrie & Associates, Louisville, has been named pr agency for the Partnership for Reform Initiatives in Science & Mathematics, Kentucky’s statewide program for education reform.
Creative Marketing International, West Chicago, has been selected to handle the Subway Sandwiches Co-op in the Peoria/Bloomington-Normal market.
Custom Food Products chose Esrock Advertising, Orland Park, to handle advertising, promotion and marketing-support services for the manufacturer of private-label food bases.
Imperial Eastman, a manufacturer of hydraulic equipment, named Anderson Pearlstein, Buffalo Grove, its agency of record.
Simantel Group, Peoria, has been selected to handle advertising for the PAR-A-Dice Riverboat Casino.
Qually & Co., Evanston, has been awarded the creative responsibility for broadcast advertising for Andes Candies, Delavan, Wis. SMY Media, Chicago, will plan and place national broadcast and cable TV.
Sturm Communications Group, Chicago, which specializes in healthcare marketing, has added eight new assignments. National projects have been received from Eli Lilly & Co., Ameritech, Mitchell International and SmithKline Beecham Consumer Brands. Providing regional assignments have been Franciscan Healthcare Corp., Roper Hospital, Novus Health System and Northwestern Healthcare Network.
Templeton, Kenly & Co., a manufacturer of mechanical jacks and hydraulic equipment, awarded its marketing communications account to Daniel O’Connell Advertising/PR, Chicago. The agency also added the Northern Illinois Chapter of the National Fire Sprinkler Association to its roster.
Copyright Adweek L.P. (1993)