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Kielhorn & Associates has been tapped by the J.T. Posey Co., Arcadia, to develop advertising and promotional pieces for a new healthcare aid.
Smith/Fischer & Partners, Marina del Rey, has added six clients. The agency’s consumer marketing group won a campaign assignment for Polaroid Corp’.s Project KidCare. Smith/Fischer also added The Good Guys!, S.F., for marketing communications and public relations for the chain’s new store openings in L.A. and its 20th anniversary celebration, and an assignment from Reebok’s Weebok Brands, Stoughton, Mass. Smith/Fischer’s healthcare group has added two new clients: ReSound Corp., Redwood City, Calif., and Serviscope, Wallingford, Conn.
Baby Rock, a night club in Tijuana, Mexico, has retained Nuffer, Smith, Tucker for public relations and event promotion. Bike America has retained the agency for pr and event promotion services for the Bike San Diego Tour, taking place Oct. 24.
The Letizia Ad Team has been hired to handle TV production for Circus Circus. Meanwhile, Letizia and Bruce Merrin Public Relations have acquired two clients for joint ad, marketing and pr duties. Letizia and Merrin will represent The Nevada Hotel and Academic Resource Services.
Domino’s Pizza selected The Nerland Agency as its marketing partner for the local market. The agency will be responsible for all advertising, public relations and promotions at Domino’s six locations in Anchorage.
Heiner Bottling Co., with headquarters at Como Springs in Morgan, selected Porter & Associates/Salt Lake City as consultant for its Annie Heiner Pure Rocky Mountain Sparkling Mineral Water products.
The Oregon Raspberry and Blackberry Commission, Corvallis, selected Creative Company/Salem to launch a co-operative marketing campaign promoting the use of berry puree in mixed drinks.
Strobeck Design/Portland was named by the Oregon Dairy Products Commission/Portland to design packaging for its Rocky Trail ice cream.
ProMedia/Portland was awarded the agency of record assignment for Active Water Sports, a retailer of water skiing equipment with shops in Beaverton, Ore., Milwaukie and Kirkland, Wash.
Gerber Advertising/Portland won the agency of record assignment for Advanced Control Technology, Albany, Ore.
Copyright Adweek L.P. (1993)