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Ever want a genie in a magic lamp to outfit you with new shoes? Well, it happens in new TV work by Gyro for Puma.
The effort celebrates Puma’s signing last year of a multiyear sponsorship contract with the Jamaican National and Olympic teams.
One spot, which appears in 60-, 45-, 30- and 15-second versions and as a 30-second tease, shows a guy finding a lamp on the beach. After he rubs it, a dreadlocked genie appears.
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