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NEW YORK Primedia today launched a new About.com that is designed to present content and related advertising based on users’ past actions on the property.
The site, which claims 20 million unique visitors per month, will use behavioral targeting technologies and dynamic page creation to capture reader interests and automatically deliver customized pages with relevant content and advertising.
“As this person clicks on more links, we will target accordingly,” said Peter Horan, CEO of About.com, an online source of original content from 475 writers or “guides,” who dole out information and advice about subjects ranging from boxing to home parenting.
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