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re ad agencies becoming obsolete?
A growing number of technology companies think so. They are bypassing or abandoning ad agencies to sign on with tech-savvy PR firms. For them, it’s a simple equation: big returns on small investments.
“PR is appreciably less expensive than advertising,” says Steve Cody, managing partner at PepperCom, New York. “PR gives clients a bigger bang for their buck. Successful public relations establishes credibility and awareness in the financial community, the business-to-business community and among consumers.
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