How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

re ad agencies becoming obsolete?

A growing number of technology companies think so. They are bypassing or abandoning ad agencies to sign on with tech-savvy PR firms. For them, it’s a simple equation: big returns on small investments.

“PR is appreciably less expensive than advertising,” says Steve Cody, managing partner at PepperCom, New York.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in