$85 Mil. Office Depot in Play

NEW YORK Office Depot said it has placed the creative portion of its ad account in review. Omnicom Group’s BBDO has opted not to defend, sources said.

A BBDO representative referred calls to the client, which confirmed that a review has begun, but declined further comment.

The client has hired Joanne Davis Consulting in New York to handle the search, per sources.

The decision was driven by the discomfort of both Office Depot and FedEx Kinko’s with using BBDO following the latter’s merger last year, according to sources.

The shop has handled FedEx since 1989, but in 2004 that company acquired Kinko’s, which sells office services and supplies, creating a competitive conflict with Office Depot.

The agency won the Office Depot account in 2000.

Office Depot is based in Delray Beach, Fla., and last year spent $85 million in U.S. measured media, according to Nielsen Monitor-Plus.

Memphis, Tenn.-based FedEx spent $60 million in 2004 on the FedEx-Kinko’s brand, which is based in Dallas.

From January through June 2005, FedEx Kinko’s spent $10 million on ads, while Office Depot spent $45 million during the same period.