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NEW YORK Office Depot said it has placed the creative portion of its ad account in review. Omnicom Group’s BBDO has opted not to defend, sources said.
A BBDO representative referred calls to the client, which confirmed that a review has begun, but declined further comment.
The client has hired Joanne Davis Consulting in New York to handle the search, per sources.
The decision was driven by the discomfort of both Office Depot and FedEx Kinko’s with using BBDO following the latter’s merger last year, according to sources.
The
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