7 Shops Chase Smart & Final

Following interviews with the client, seven California agencies have been invited to make presentations to Smart & Final early next month.
Contenders for the Los Angeles-based warehouse grocery chain’s estimated $4 million account are: DavisElen Advertising, The Fuller Group, Houston Helm & Co., all Los Angeles; EvansGroup, San Francisco; Marketing And, Culver City; The Phelps Group, Santa Monica; and Evans, Hardy & Young, Santa Barbara. Finalists will be named April 3.
Mike Marsak, president of Effective Marketing Strategies in Marina del Rey, Calif., is conducting the review on behalf of the client.
The selected agency will handle Smart & Final’s advertising, direct response, promotions, collateral and brand marketing. –Angela Dawson