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Following interviews with the client, seven California agencies have been invited to make presentations to Smart & Final early next month.
Contenders for the Los Angeles-based warehouse grocery chain’s estimated $4 million account are: DavisElen Advertising, The Fuller Group, Houston Helm & Co., all Los Angeles; EvansGroup, San Francisco; Marketing And, Culver City; The Phelps Group, Santa Monica; and Evans, Hardy & Young, Santa Barbara. Finalists will be named April 3.
Mike Marsak, president of Effective Marketing Strategies in Marina del Rey, Calif.,
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