Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, a lot of logos.
Just take a stroll down a busy urban street—or a scroll down your Facebook feed. It can bring on a case of logo overload.
So what is a brand just setting out and trying to make its mark—quite literally—to do? Surely, it needs to create a logo that not only succeeds in print like its full namesake, "logotype," suggests but also on digital platforms.
Here's what brands should take into account to succeed:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in